Marketing Analyst
- Marketing
- Haifa
- Full-time
Description
We’re looking for an experienced Marketing Analyst to join our growing Paid Social Team at Plus500 and lead performance-driven campaigns across top social platforms: YouTube, Meta, TikTok, LinkedIn, X, and more.
Who are we looking for?
A strategic and performance-driven social media expert with a deep understanding of both data and creative. A proactive thinker who excels in making decisions based on performance metrics, experienced in full-funnel campaign ownership, and skilled at balancing growth targets with creative excellence. Familiarity with attribution models and social-first creative strategy is essential, including the ability to identify powerful creative hooks that stop the scroll and drive performance.
Key Responsibilities
- Create, launch, and manage paid social campaigns across Meta, YouTube, TikTok, LinkedIn, X, etc.
- Manage high-scale budgets and optimize campaigns to improve performance.
- Provide detailed reporting and analysis on campaign performance.
- Analyze market trends and financial activity and react accordingly.
- Reduce customer acquisition costs and improve campaign ROI
- Drive ongoing creative testing and partner with the studio team to develop high-performing assets.
- Translate data into clear insights that inform creative direction, media strategy, and campaign optimizations
- Stay ahead of platform trends, algorithm changes, and new ad formats
- Collaborate with cross-functional teams, including organic social, Studio, and product
Requirements
- 3+ years of experience in paid social media marketing, preferably in performance/growth environments
- B.Sc in Industrial Engineering or related quantitative field
- Proven track record of managing large budgets and driving measurable acquisition outcomes
- Expertise in platforms like Meta Ads Manager, Google Ads (YouTube), TikTok Ads, LinkedIn Campaign Manager, etc.
- Highly analytical – strong Excel/Google Sheets skills
- A strong understanding of creative strategy and what drives performance in social platforms