Getting the job description perfect is key to hiring the right candidate
The job advert is your opportunity to outline that new position you have available as specifically as possible and to entice exceptional people to apply. But this is sometimes easier said than done. Here are a few tips to getting it just right:
Say no to sugar!
By this, I mean no sugar-coating. Tempting to do, but it usually results in the employee being easily disappointed from an incorrect understanding of their role. This never ends well for multiple reasons, so always be sure to precisely clarify the job expectations upfront from start to finish. This includes in the job description!
The Devil is in the details
You can lose many high quality candidates with a poorly written job description. When writing, make sure to pay attention to grammar and spelling. You would be surprised how many postings are full of sloppy errors. These postings reflect your company, so it is vital that they do so accurately – be professional and excellent. And of course be sure to mention if you have other open positions so that potential candidates can engage with those as well.
Tell them everything
Job applicants love details, so fully cover areas such as job location, salary and benefits, skills and qualifications needed, key areas of responsibility, the employment terms, portrayal of company identity and whether there is a possibility for promotion. Make your job title more searchable by using the right titles to describe the role available, instead of using jargon such as “Superstar Assistant”. Sigh.
Explain the process, as well as the role
By explaining the role, the potential candidate can understand what they’ll be doing and how they will fit within the larger company. But don’t just stop there, job applications are incredibly timely so it’s effective – and polite – to guide them through the steps in your recruitment process. An informal Skype call? A video chat? An online skill test? Give them a road map, and let them come to you!