Adrienne SmithWhat Does a Marketing Analyst Do?
Marketing analysts provide analysis to target customers with appropriate market strategies and appealing brand positioning. They are responsible for researching consumer behavior, as well as monitoring and identifying market trends. They also help the company by ensuring that the marketing budget is used efficiently.
Marketing Analyst Job Overview
In the marketing analyst role, you will be responsible for interpreting and applying market and consumer data to help the company make informed decisions. You will perform vast amounts of quantitative and qualitative analysis on market trends, annual profits, and customer experiences. Success in this role will be demonstrated by generating brand awareness, leading to an increase in profitability.
Marketing Analyst Job Responsibilities and Duties
- Gathers and analyzes market data
- Conducts market research
- Generates and provides inputs on creative marketing strategies
- Reports to marketing managers on tactics
- Monitors budget distribution and performance of marketing strategies
- Promotes brand awareness through promotional events
Marketing Analyst Job Requirements
- Bachelor’s degree in Marketing, Statistics, Mathematics, or other related field
- Minimum 3 years of marketing experience
- Proficient in MS Office and other marketing-related software
- Analytical competence
- Detail-oriented and thorough
- Exemplary communication and writing skills
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