Adrienne SmithWhat Does a Business Development Representative Do?
Business development representatives (BDRs) focus on finding and qualifying new sales opportunities. They tap new markets and expand current coverage to generate leads. They also prospect for potential customers through existing business accounts. BDRs engage with interested clients and connect them with account executives.
Business Development Representative Job Overview
In the BDR role, you will make cold calls and send emails to a list of existing and prospective clients. You will also participate in social selling and networking. You will closely work with sales, marketing, and lead generation specialists. You must maintain a deep understanding of the firm’s product to effectively communicate your value propositions. Success in this role will be demonstrated by developing and implementing strategies to increase sales qualified appointments (SQAs), meet sales quotas, expand the customer base, and boost revenues.
Business Development Representative Job Responsibilities and Duties
- Performs high-level discovery outbound calls
- Conducts deep market research to identify key players
- Facilitates email campaigns
- Schedules appointments for sales
- Utilizes sales tools to give detailed information to prospective clients
- Assists in defining sales initiatives
- Coordinates with the appropriate sales rep for qualified business opportunities
- Ensures alignment with overall sales strategies
Business Development Representative Job Requirements
- Minimum 1 year of business development or sales experience preferred
- Working knowledge of Salesforce CRM tools or similar applications
- Knowledge of business processes and sales techniques preferred
- Proficient in MS Office
- Exemplary written and verbal communication skills
- High school diploma or equivalent; Bachelor’s degree preferred
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