Adrienne SmithWhat Does a Media Planner Do?
Media planners collect information about media outlets on the radio, film, television, the internet and other channels to analyze their influence on consumer behavior and audience trends. They devise strategies to attract and retain customers, and they use that information to grow brand loyalty for their clients.
Media Planner Job Overview
In the media planner role, you will execute creative advertising campaigns and promotional activities for targeted audiences. You will research market analytics, follow media trends, and evaluate the impact of your marketing strategies. Success in this role is demonstrated by the positive results of your advertising campaigns.
Media Planner Job Responsibilities and Duties
- Collects and analyzes market research
- Follows consumer trends in television, radio, magazines, blogs, and other media
- Understands the purchasing behavior and habits of targeted audiences
- Determines the best selection of media channels for marketing activities
- Evaluates the success of marketing campaigns
Media Planner Job Requirements
- Bachelor’s degree in Marketing, Business Administration, or similar discipline
- Broad knowledge of analytics tools and media channels
- Familiarity with campaign-evaluating metrics and media buying
- Excellent analytical, decision-making, and communication skills
- Strong aptitude for math and statistics
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