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Social Media Strategist Job Description Template

What Does a Social Media Strategist Do?

Social media strategists create quality content for their company’s social media platforms such as Facebook, Twitter, and Instagram. They identify target audiences and schedule posts to maximize social media exposure. They also keep up to date with the latest social media trends.

Social Media Strategist Job Overview

In the social media strategist role, you will utilize social media platforms to promote the company’s brand and increase customer awareness. Multitasking is a key competency in this position because you will be responsible for managing multiple social media accounts. Success in this role will be demonstrated by measured increases in the company’s profitability stemming from increased website traffic and social media interactions.

Social Media Strategist Job Responsibilities and Duties

  • Creates social media content
  • Manages social media accounts
  • Identifies target audiences
  • Schedules content posting
  • Responds to social media interactions
  • Follows the latest trends

Social Media Strategist Job Requirements

  • Minimum 3 years of prior experience in a similar role
  • Bachelor’s degree in Marketing or related field
  • Experience in managing social media platforms
  • Excellent communication skills
  • Strong multitasking and time-management skills
  • Knowledgeable about web traffic metrics


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Adrienne Smith

Adrienne Smith

Adrienne Smith is a content strategy consultant working with high-growth businesses on their brand messaging, content strategy, and content creation. A digital nomad, she's exploring the world's cultures and cuisines as she works.

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