Adrienne SmithWhat Does an SEO Analyst Do?
Search engine optimization (SEO) analysts help organizations improve their search rankings and visibility. They perform in-depth content analysis and keyword research to optimize existing content and web pages. SEO analysts recommend organic search strategies and tools in line with client objectives.
SEO Analyst Job Overview
In the SEO analyst role, you will be responsible for managing website content across different online platforms. You will track SEO metrics such as conversion rate, bounce rate, CTR, and rankings. You must remain up to date with SEO techniques and digital marketing best practices. Success in this role will be demonstrated by developing and executing SEO strategies to increase site usability, internet traffic, and online engagement.
SEO Analyst Job Responsibilities and Duties
- Facilitates daily implementation of SEO processes
- Reviews webpage content
- Identifies gaps in content
- Writes original copy based on SEO guidelines
- Administers search engine programs
- Develops strategies for content development
- Performs SEO audits
SEO Analyst Job Requirements
- Minimum 2 years of relevant experience
- Extensive knowledge of SEO tools and principles
- Proficient in XML sitemaps, webmaster tools, Google Analytics, and Google Search Console
- Proficient in MS Office
- Outstanding communication skills
- Excellent copywriting and editing skills
- Bachelor’s degree in Marketing, Communication, or related field
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